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Please Take The PR Pro Pledge With Me

Media relations. Sigh. For many PR people, it’s the core of what we do. For many others, it is but just one strategy out of many we use to get the job done. I am in the latter camp. I use it sparingly,...

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Reporters Urge White House Transparency: The challenge is access to experts

By Tracy Schario, originally posted at PRSAY Tension with the media is sometimes an unfortunate and unintentional aspect of public relations. PR and public affairs practitioners often face a delicate...

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